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Online game developers Wild Tangent were ready to launch their newest game — Road Ready StreetWise. However, this was no ordinary game. Wild Tangent partnered with Daimler Chrysler to teach driving skills in a fun way.
The game included a number of fun scenarios, including driving home obnoxious friends, dodging pedestrians, driving on back roads, and a simulated drunk driving course sponsored by M.A.D.D. illustrating how driving is impaired under the influence. Now that's a game any parent would let their teen play.
Road Ready StreetWise was to be unveiled at a press conference in Washington, D.C. LUX was called in to create the media segments for the jumbo tron at the press conference as well as a video news reel for media outlets and web placement.
We were also asked to produce 3 minute simulations of the game being played in case of catastrophic failure at the press conference. (That never happens - does it? Yeah, all the time.)
As usual, we didn't have much time to pull this off and still managed to deliver on time. (NOTE TO CLIENTS: You can call more than a week in advance. Honest.) Of course, a hurricane decided to hit the East Coast, and the entire event was delayed.
Eventually, everything worked and the announcement was a huge success, if a few days late. We feel better knowing we might be helping some soon-to-be teen drivers. ;)
Click here to visit Wild Tangent and play Road Ready StreetWise.
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